Boat Vitals branding

branding a next generation yacht product

The Brief

Boat Vitals™  is an advanced boat monitoring system designed to deliver information about the health of the boat (voltage, blige water etc.). parameters in real time while you are away and she is on her berth in the marina.


Boat Vitals



The logo was to be a traditional view on the boating world that aligned with Boat Vitals™ business values – trust, vitality and security

This was achieved by combining the ships anchor and a heart. Below shows the process and the primary and alternative logos.

Deep Naval colours and a seriff typeface ‘Charter’ were combined with a sharp turquoise wave pattern to produce a brand that felt traditional yet aligned to the modern technology of the product

To see a more in depth working of the project please click on the link below (opens in new tab).