The Brief
Boat Vitals™ is an advanced boat monitoring system designed to deliver information about the health of the boat (voltage, blige water etc.). parameters in real time while you are away and she is on her berth in the marina.
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The logo was to be a traditional view on the boating world that aligned with Boat Vitals™ business values – trust, vitality and security
This was achieved by combining the ships anchor and a heart. Below shows the process and the primary and alternative logos.
Deep Naval colours and a seriff typeface ‘Charter’ were combined with a sharp turquoise wave pattern to produce a brand that felt traditional yet aligned to the modern technology of the product
To see a more in depth working of the project please click on the link below (opens in new tab).
